Our Story
Haru noticed everything.
Especially with that unmistakable side-eye.
The dog behind the light
Haru is the little Shih Tzu behind sweatypaws: a real dog, real night walks, and a face that can turn one side-eye into an entire conversation. That familiar look is not a mascot invented for a product. It is the spark that made us want to put more of a pet's personality into the everyday things we share with them.
From side-eyes to night walks
On Haru's walks, ordinary pavement became a tiny stage. The projection light began as a way to make those small moments visible: a pet's name, a favorite photo, a little scene at their paws. It is designed for playful memories, never as a replacement for the dog who makes them.
Follow the real Haru
Haru's TikTok, Instagram, and YouTube share the same cozy chaos, side-eyes, night-walk experiments, and everyday life that inspired the brand. We keep the product story tied to that real relationship instead of making claims a light cannot keep.